sarah robinson is president and ceo of sarah robinson company. business coach, a strategist, and an adviser who helps business owners set their companies apart from the rest. sarah's also author of the book "fierce loyalty." great to see both of you. brian, you started a new company since you were last here. >> i have. it's an exciting concept. it's so hard to hire members of your team and using social media is a natural fit. we're just getting started and it's exciting. >> you are both well poised to answer these questions. let's start with the first one. it's about negotiating equity in your business. >> is there a formula to raise capital without giving away too much equity in the company based on a current valuation? >> it's a lot about negotiation but how do you even know where to start? >> well, for me i think it's a personal choice how you want to do that. i would say don't give away any more than 49% because then you lose control of your company altogether. i wouldn't give away more than 25% really because then you lose a lot of power vot

robinson day and on the heels of the movie 42 opening at number 1 this weekend. president and chief executive officer this weekend. we good to have you here. >> thank you, tony. >> sarah tony, get out your sunglasses because this weekend is the night of 100 stars in washington. its a fashion show featuring local and new york designers coming up on sunday. part of proceeds benefited a children's charity and our fashion guru has a chance to c talk to the organizer and special guests before the runway rolls out. >> all right. we're getting ready to talkdy t about fashion right now and and it's the night of 100 fashion stars show.st we have the stars inar the hous. yeah. >> harvey star washington producer slash designer and man in charge for show the and tracy braxton. you may know her from reality tv braxton family values. she's here from maryland. mar we want to give maryland some love. >> it's going to be featuring models of all sizes, ages and heights. that's what the show is ball. bl this year i'm giving a portion of proceeds to dream for kids. it's an organization that helps kids from christmas time feed them and give them gifts. i wanted to give back to the communi