so-called war and how christmas can keep a strong fan to do point to the american public eye. >> host: sarah weinman these political pundits to their books sell well automatically ann coulter sarah palin joe scarborough? >> guest: what they are very adept at is building a very committed foundation a very strong audience. what will be a challenge for pundits on both sides of the political spectrum is whether they can reach a mass audience. it's one thing to have a dedicated fan base but in order to consistently be part of this other pace you have to reach far beyond the usual fan base. as i already spoke about ms. coulter we have seen a little bit of a contraction. it may be just a a matter free defining what her core audience is and i think it's the same thing with the polarized presidential candidate sarah palin and to some degree with joe scarborough as well but any warning to any pundit is don't be too sure about who your audience is. they can change on a dime and it's important if you're not going to claim to reinvent yourself of these try to find new ways to reach new people whenever possible.

sarah weinman, what kind of grade would you give the crop coming out this fall a book? >> i would have to say. no, is looking really strong. certainly looking over the nonfiction that's about to come out and as always there's a very heavy political fit but if you like especially important to remark upon the plethora of books that surround the upcoming 50th anniversary of the assassination of john f. kennedy. there's so many books that are about to come out. it's hard to keep track, frankly. >> which ones do you have your eye on? >> well, first and foremost there's a new one coming up from james swanson to get written a very private best selling book called manhunt, which was about the assassination of abraham lincoln. and now he returns with the assassination of john f. kennedy and it will be out around the 12th of november. there's also from a different vantage point, sort of a council factual. we have jeff greenfield will be publishing if kennedy lived, an alternate history. use an alternate history before with much success to go be interesting to see what exactly he

. >> host: sarah weinman, who is eric prince? >> guest: erik prince was the former ceo and chairman of blackwater. he found it in 997,, 1997, and they were a private contracting firm that became very, very instrumental post-9/11 in the war on terror, going into iraq and afghanistan. blackwater no longer exists. however, private contractors certainly do, and blackwater itself changed its name to xe. and so even though blackwater may not be around anymore, certainly, those companies that have come up in the wake have learned a lot about what blackwater did, what they shouldn't have done and may or may not be applying those lessons properly and according to proper conventions. so certainly prince will have a lot to say about sounding this private -- founding this private military contracting firm. but will he be contrite about anything? will he only talk about what he was supposed to be talking about? it remains to be seen. but certainly from a knews worthiness stand point, this book will generate a lot of interest. >> host: and tha

sarah weinman what kind of grade would you give they prop coming up this ball of the book?>> guest: this years looking really strong and certainly looking over the nonfiction that is about to come out great as always there is a heavy political fence but i feel like it's especially important to remark on the plethora of looks that surround the upcoming 50th anniversary of the assassination of john f.