. >> sarto got a job in opinion lick relations and social media has melted geographic boarders. >> there is no language. there is no culture. you can translate what people say in other languages when you're on the internet and you can communicate with people you never thought because of a language barrier, you would never thought you could talk to them and now you can talk to them because all you do is translate everything that this person said. >> susan barnes loves being her own boss. she decided to start her own company after her previous job was downsized in this weak economy. >> i like to play with technology and understand it from an exponential point of view. i believe in learning by experience. so i've been playing with twitter and facebook and linked- in for quite a while. >> for many people social media is becoming second nature. >> technology is continuously changing but it allows for social media to change. i think that the social connections that you create are going to last throughout the changing of the technology. the technology gives you the tools you need in order to ha