we had satya nadella yesterday talking about this deal with walgreens's boots alliance he's also donels with walmart, with kroger what's the hard part in pulling that off, not just between these two companies, but he's talking about bringing this whole ecosystem together to digitize the foundation for the future. >> the world is going digital, and it's all being integrated. we've talked for a long time about retail stores connecting digital and physical, like target's doing a great job then it goes to specific categories so like, pharmacy. pharmacy should be an online deliver-to-door business, very economic high value-added product we help the premium companies with the last mile we're taking thousand-dollar products through the door to create an experience for free. so we've got to pick your niche. like, electronics is going to go, digital, through the door. that's what we're creating the on-demand mobile store walgreens, boots, pharmacy, going through the door, right? but that doesn't mean all products will. it's going to be niches that get re-invented for this digital world. >> bef