that's their objective to, as i think satya nadella said, capture the ai market.ow that the history of that, this is one of the most important changes that has occurred, certainly in 500 years since the printing press, but we can go back to 5,500 years, the development of writing. we are talking about a fundamental change in which the way we share information between each other, and we're talking about a small group of people who are saying, you regular people, you don't understand this, let us look after it for you, and there is no track record of those entities doing this well. if we look at the history, these companies, they do not have a good understanding of how society works. they do not have a good understanding of the things that are most important to people, such as health, social care, education, security. i'm struggling to square what you've just said with the fact that, for three years, very recently, you went off to work for amazon, one of the biggest ai and big data corporations in the world. why do you struggle to square that? well, you've just desc