. >> when we get a magazine like savouir say virtue ciders unfold like fine wines, that's fantastic. we could never say something that good about ourselves that anyone would believe. but when one of the best food magazines in the country says that, we're golden. >> this kind of press not only reaches the consumers but also registers with retailers and distributors. >> we started getting calls from distributors all over the country saying, hey, when are you coming to california, texas, washington, pennsylvania? because we want to have your cider. >> greg says his brand's survival depends on staying out of the mass market. >> what we're doing now they can't do. they'll never do this. so we have a sustainable production advantage that they'll never be able to recreate. things are going to change. the market changes. so we look at those market changes and we adapt as quickly as possible. >> cheers. >>> as baby boomers are retiring and younger generations are joining the work force, the race is on to attract and retain the best talent from their ranks. entrepreneur.com has five things you