saylor's sales have slipped 15% since then.icy has made it harder for consumers to find her pillows and compete on price. why not use a manufacturer to compete? rebecca: etsy sellers have an this extreme emotional connection to their piece, and they want the public at large to feel the same way, which they do , i am sure, in many ways but at , the end of the day, it is a business. leslie: etsy was founded a decade ago by rob kalin and two friends. it caught the attention of big-name venture capitalists. such as excel partners and union square. over time, success bred conflict, and they rejected any stray from the company core values. he left in 2011. now etsy is going public. the new policies could help make it more attractive to wall street. it charges $.20 for each listing. the more transactions, the better. etsy declined to comment on the policy changes. kalin declined request for comment. these changes are common to the lead up in a public offering even if it means offending customers. lise: companies need to evolve. those