europe, scandiava, they need more stores. faster than finish line. plus there's the digital side of things. while finish line's e-commerce business is more of a work in progress, foot locker's consumer segment increased by 30%. it's also worth mentioning that foot locker is much more important to the big athletic wear companies, like nike, because it has three times the numbers of stores than nike. nike is extremely important to the success of these companies. foot locker gets a lot more exclusive product than nike. oh, is that important. and the other companies too. over 50% of their merchandise has some sort of exclusivity associated with it, either specific colors or silhouette, the hottest stuff that you can't get elsewhere. foot locker carries the same style athletes wear on the to note that foot locker has been aggressive about taking control of its own destiny, investing heavily in systems, technology, training, to help improve the productivity and margins of the stores. now those investments seem to be paying off. where is finish line's execu