and why am i sticking up for scarlett johannson? you will find out when we come back. is it africa?he middle east? canada? or the u.s.? the answer is... the u.s. ♪ most of america's energy comes from right here at home. take the energy quiz. energy lives here. >>> actress scarlett johannson is getting a lot of flack because of a product she endorsed. you have seen the sowed stream sowed maker. it makes soda without clogging up the environment. well, the spokesman for soda stream and her adare a poring in the super bowl. here is a behind the scenes clip. >> my favorite thing about the soda stream, i don't feel guilty when i enjoy beverages at home and i don't feel wasteful. >> yeah, you know, you might be thinking what could be controversial about soda stroem. it is an israel company and critics don't like the fact that it operates in judea where some people wish that israelis wouldn't live and some groups wish scarlet would not endorse skoeda streechlt one group is one where she is a global ambassador. >> we believe that businesses that operate in settlement further the oen going po

they came out early and said they had scarlett johannson as a spokeperson. then they announced that their ad was unfortunately rejected by the network >>because she mentioned pepsi and coke in the ad. >>exactly. they took a shot at coke and pepsi and the network said you can't run that. sodastream said that's such a surprise . they're just generating hype and attention and getting themselves a lot of pr. >>i feel so used. >>well that's how the game works. >>professor calkins, thanks so much. >>thank you. you don't have to be a madison avenue ad firm to get in on the big game. doritos held a world- wide contest for budding film- makers and will choose two of their ads to be shown. finalists include a 27-year-old ad director from sydney australia who came up with a way to clean cheezy crumbs from your fingers. "i guess our commercials are different. so to come here and do this in front of an international audience is an opportunity we don't have in australia." the doritos ad that wins the biggest fan following will win a million-dollar prize for it's creator,

national committee said quote scarlett johannson has abandoned her reputation as a progressive celebrity in exchange for the money that accompanies becoming the new face of israeli apartheid johanson will be remembered for having stood on the wrong side of history cutting truths but this goes far beyond just soda stream the corporation is joined by the likes of starbucks mcdonald's motorola victoria's secret among several others in fact according to human rights group global exchange companies that produce in the settlements enjoys several advantages such as tax incentives the lax regulations and additional government support however there is a growing support for the b.d.s. movement which includes backing from high profile individuals and celebrities such as stephen hawking roger waters stevie wonder and the red hot chili peppers clearly these are the people who won't sacrifice what's right for a lucrative endorsement deal so while the corporate media treats the backlash against israeli companies like soda stream as a mere p.r. problem what they should be doing is calling it what it is

. >>> actress scarlett johannson is getting a lot of flack >> actress scarlet johannsen is getting flakause of a product she is endorsing. you have seen soda stream soda maker, makes flavored sew s sod johannsen and the ad will appear in the super bowl. >> my favorite thing about soda stream is that i don't feel guilty when i enjoy beverages at home. i don't feel like i am being wasteful. >> yeah, i mean, you know you might be thinking what could be controversial about soda stream. well, soda stream is an israeli company and critics don't like the fact that it operates in an israeli neighborhood where some people wish that israelis wouldn't live. some groups really wish scarlet wouldn't endorse soda stream. one such group international charity ox-fam. it issued this statement -- oxfame respects the independence of our ambassadors, however oxfame believes that businesses that denight rights of the palestinian communities that we work to support. owe pose to all trade from israeli settlements which are illegal interinternational law. we have made our concerns known to ms. johannsen and en