banning a racy super bowl ad starring scarlett johansson.is not all the company's problems. ♪ " onhis is "on the move bloomberg television, streaming live on bloomberg.com, your tablet, phone and any windows phone as well. in super bowl sunday this weekend, that only means one thing. controversial ads. featuring scarlett johansson, an advertisement from soda stream has fallen a felt of broadcaster fox. it is caused outrage. our middle east editor has more. first the ad, soda stream says it is being censored. if you can't say what you want to say and someone is making you not say that, i suppose they are being censored. on youtube, the uncensored scarlett johansson super bowl ad has already garnered more than 2 million views. i have heard some more people talk about it. the offending line comes to worthy end of the advert when she says sorry, coke and pepsi. the ceo of soda stream whom we spoke with last night says his company is being treated unfairly. >> coke and pepsi can suddenly show competitive products as other advertisers do but we ca

this one features scarlett johansson. it caused outrage among palestinians.l send it to elliott gotkine. sodastream says it is being censored here. >> it does. i suppose -- if you're not allowed to say what you want to say, then you are being censored. they are not being able to get their message across. the issue is at the end of the advert when scarlett johansson says sorry, coke and pepsi. sodastream has been told off of mentioning nor -- their competitors. when i checked, there were more than 2 million views of the uncensored advert featuring scarlett johansson for the super bowl ad. it has a lot of views. it is gone viral. sodastream said it would much rather play the full advert. and the ceo spoke with us last night. he thinks the company is being discriminated against. >> coke and pepsi constantly throw competitor -- show competitive product. but we cannot do that. i guess we are small. we do not have the money and maybe we are too threatening and someone has to watch out for the interest of our competitors. that is a big shame. as an american, i am up

please welcome scarlett johansson.and applause] nice to see you. >> good to see you. >> jon: thank you for being here. >> thank you for having me. >> jon: i really, really, really love this movie. it's a rare creation. you and joaquin and spike, you put together really a beautiful project. >> thank you, thank you. it's something that, you know, i came in the post production part of it. so i really didn't get to see any of the filming. i wasn't really a part of that but i think in some ways it sort of worked for me, you know, as a -- creatively because i had such an intimate experience working with joaquin and spike outside of that and it created the the right environment for that relationship to grow. >> jon: he falls in love with his operating system. you play the operating system. we never see you physically. >> it's sort of like siri but an advanced type of siri. no offense to siri. >> jon: no. >> of course. she's growing, excited about life but a babe when we first meet her and she evolves into a -- she's sort of t

scarlett johansson is also a brand ambassador for the company.hansson has been an ambassador for a public charity. they are dead set against companies that operate in the occupied -- sodastream has a factory just inside the green line. the ceo says they are doing a good thing. even though they are building a new factory, they said that they will stay put. >> we are trading an island of -- setting an example for coexistence in the middle east. upon the encouragement of scarlett johansson, i invested president to a come and have not heard back. i'm confident when he does, you'll embrace this. we are working for peace. >> scarlet has stepped down from her role. she has often been subjected of people mocking upper ads. there is a picture of her sitting sodastream and setting to set the bubbles free. she said that she supports what sodastream is doing. they are building a bridge to peace. > >> thank you. >> he is that grammar police. [laughter] if you make any grammatical error, he will jump on you. he is a pedant. >> i'm proud. i e-mailed an isreali

scarlett johansson is coming back, go nowhere.band of bumpsles it started on my back. that came around to the front of my body. and the pain from it was- it was excruciating. i did not want anyone to brush into me to cause me more pain than i was already enduring. i wanted to just crawl up in a ball and just, just wait till it passed. . ♪ well, i wear my clothes like this because i can ♪ [ female announcer ] when it comes to softness, shapes and styles only kleenex brand has it all. find your style then flaunt it at kleenex.com. >>> good morning, i'm chris zen sze. a neighborhood market suffered considerable damage during a detonation by the bomb squad. an explosive device was found last night by family members cleaning out the home. meteorologist mike nicco has the forecast. hot thr this time of year. >> absolutely. fire danger still through tomorrow morning, about another 24 1/2 hours. low to mid 70s and upper 70s around santa cruz. we'll get back to the 60s by sunday, still warmer than average. leyla? >> we have a couple of acc

. >>> plus, scarlett johansson takes a stand and resigns from oxfam. and hillary hits a popularity high note. and madonna and miley go unplugged. it is thursday, january 30th. "early today" starts right now. >>> good morning to you. i'm richard lui. we start with parts of the south that are still reeling from a rare and paralyzing winter storm. the worst was in metropolitan atlanta, which has three times the population of manhattan. highways, transformed into parking lots there. people stranded for hours or worse spending the night in their cars. some kids even had to sleep in their schools because the roads were just too dangerous. now critics say the state just was not ready. nbc has the latest for us. >> reporter: wednesday evening traffic on height way the high atlanta area. 24 hours and a world of difference from the miles and miles of cars and trucks going nowhere, stuck after snow and ice paralyzed the nation's ninth largest metro area. >> when it is going to be wet and cold, get the salt trucks on the road, around the clock. it is not that hard

neil: in the meantime, scarlett johansson, you may be very high. welcome back. how is everything?ng like being your own boss! and my customers are really liking your flat rate shipping. fedex one rate. really makes my life easier. maybe a promotion is in order. good news. i got a newitle. and a raise? management couldn't make that happen. [ male announcer ] introducing fedex one rate. simple, flat rate shipping with the reliability of fedex. over the pizza place on chestnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magic moment ♪ open to innovation. open to ambition. open to boldids. that's why n york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here and pay no taxes for ten years... we're new yo

scarlett johansson talks about soda in a soda ad.. >> yeah, you do it, change the world, one sip at a time. >> sorry, coke and pepsi. >> oh, yeah, she done it. sodastream. >> she says one four-letter word, coke, the other banned word, pepsi. that's the problem. we have a bonus round of "the skinny" coming up. bonus round of the skinny coming up. stay with us. i love that just washed freshness, but then it goes to your closet...to die. so do what i do -- try glow unstopables in-wash scent boosters. toss them in before the wash, then pour in downy infusions for softness. mmm! and they fill your closet with scents so fresh i could just yodel! and they last for 12 weeks! [ male announcer ] downy infusions and america's best scent booster, unstopables. ladies... kitchen counselor. it's likely your detergent. cascade platinum's triple cleaning formula delivers brilliant shine finish gel can't beat. it even helps keep your dishwasher sparkling. cascade platinum is cascade's best. ♪ ♪ ♪ skinny so skinny ♪ >> morning. starting with a dose of

neil: in the meantime, scarlett johansson, you may be very high. but you are no william shatner.ly makes my life easier. maybe a promotio is in order. good news. i got a new title. and a raise? management couldn't make that happen. [ male anouncer ] introducing fedex one rate. simple, flat rate shipping with theeliability of fedex. over the pizza place on chestnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magicoment ♪ it's not the "limit the cash i earnvery month" card. it's not the "i only earn decent rewards at the gas station" card. it's the no-games, no-signing up, everyday-rewarding, kung-fu-fighting, silver-lightning-in-a-bottle, bringing-home-the-bacon cash back card. this is the quicksilver card from capital one. unlimited 1.5% cash back on eve purchase,

hasess scarlett johansson left her post at oxfam international following a dispute over her support of soda stream. a company that operates in a settlement in the occupied west bank. johansson will appear in an ad for soda stream during the super bowl this sunday. following public outcry over the ad campaign, scarlett johansson left her post as an ambassador for oxfam. her spokesman cited a fundamental difference of opinion with the group. oxfam accepted her resignation saying -- the number of monarch atta flies who flies out to spend the winter in mexico has dropped to its lowest level since recordkeeping began more than 20 years ago. i new report finds the butterflies covered less than two acres of forest in december compared to nearly 45 acres during their peak in the mid-1990's. researchers attribute the decline to factors including deforestation, extreme weather from climate change, and a rising genetically modified corn and soybean crops designed to resist monsanto's roundup need color. widespread dousing with the herbicide has destroyed milkweed, the butterflies food source. exp

. ♪ stream facing a two-front battle over this ad starring scarlett johansson.> first problem -- frost at the company to eliminate the coke and pepsi reference. second, an organization that 's plant inastream the northwest. spoke with the ceo about both of these issues yesterday, and she started by asking it playing by the rules is the price to pay for reaching millions in about 90 seconds. >> unfortunately, it has become a pattern now. i guess someone is trying to protect the big guys he does maybe we are too threatening to them since we have a solution which, in my opinion, is a lot smarter than the way they do it. it's a lot healthier for americans and a lot healthier for the planet. stream tonedp soda down and maybe not let america hear the truth, but america does deserve to hear the truth, and we are going to make sure we figure out ways so that america does hear the truth. youtube is one way, and there's others as well. >> here you are talking about it with me right now. in some ways, does this help you? all the additional publicity ,"rrounding this "censo

but first, why am i sticking up for scarlett johansson?nd out when we come back. drinking plenty of water, but still not getting relief? try dulcolax laxative tablets. dulcolax is comfort-coated for gentle, over-night relief. dulcolax. predictable over-night relief you can count on. i took medicine but i still have symptoms. [ sneeze ] [ male announcer ] truth is not all flu products treat all your symptoms. what? [ male announcer ] alkseltzer plus severe cold and flu speeds relief to these eight symptoms. [ breath of relief ] thanks. [ male announcer ] you're welcome. ready? go. [ male announcer ] at a company that's bringing media and technology together. next is every second of nbcuniversal's coverage 0f the 2014 olympic winter games. it's connecting over one million low-income americans to broadband internet at home. it's a place named one america's most veteran friendly employers. next is information and entertainment in ways you never thought possible. welcome to what's next. comcastnbcuniversal. >>> actress >>> actress scarlett joha

. >> all right, you know, this actress, scarlett johansson, she did a scene that most actors will not saving the world, start with clean bubbles, mix in the perfect flavor, and if it is better for all of us, look. less sugar, less bottle. if only i can make this message go viral. ♪ ♪ yeah you doing it. >> sorry, coke and pepsi. >> oh, yeah, she done it. >> you know, i have never seen anyone in levittown drink soda quite like that. now, why did fox reject that ad? >> well, at the end you see she says sorry, coke and pepsi, that is why the ad was rejected. pepsi is responsible for the half time show, this is a natural soda that doesn't use a lot of bottles. the same thing happened to this country last year. they had had another ad with the coke, pepsi on his shirt, they were worried there would be so many bottles left at the end of the game. so they're removing that ad, coke and pepsi, and are allowing it to run without the last line. >> i think they do this to get more publicity. look, if you're going to invest the hundreds of millions of dollars, i guess it is, into coke and pepsi, yo

. >> scarlett johansson will be doing an ad for soda stream. how much do something like that get? negotiations -- they really depend. you could think of anything from a couple hundred thousand dollars to -- >> i was a cap at a price on scarlett johansson. --you know what i had think i would not put a price on scarlett johansson. >> you know what i think is a big marketing tool? the weather. is it going to be a blizzard or not, and if it is, i think it will be one of the most watched super bowl's ever. it breaks records every year. people want to see what like a disaster. >> yes, it really adds anticipation to the game and people are talking about it. there continues to be plans for the super bowl, everything from -- in case of a real bad blizzard, moving the game from monday to thursday of next week. >> that would be kind of a disaster, wanted it? >> to have it on a sunday, that would just be weird and interesting. >> and if the gamestop intermittently, there is an opportunity to buy into it with their calling the blizzard real that will show highlights it will be an opportunity f

scarlett johansson who doesn't even appear in the filmit's just her voicedeserves an oscar nomination you don't see her in the flesh. it's an absolutely extraordinary performance. >>and the audience doesn't know this but you screened this movie a while back and you've been talking about it. >>i have been waiting to talk about it here with you! so hopefully people will go see it. lone survivor will be number 1 this weekend but go see her. >>the golden globes are this weekend. who comes out a winner? >>the 2 big winners this weekend will be 12 years a slave and american hustle. i think 12 years will win on the drama side and american hustle's going to do very well on the comedy side. >>thank you. always a pleasure. >>thank you. just ahead-- investors continue to rally around yahoo stock.a trader take is after the break in chart talk. matt cavanaugh of cmz trading joins us now for chart talk. he's here to talk about yahoo. matt, the stock has gone 0 to 60 to at least the teens to the 40's. >>this was a company that was unloved for a long time. it sat in the mid teens for most of 2012. it

we will see. >> i mentioned scarlett johansson right off the top.file higher to try to market the machines. does this strike you as one desperate move to generate publicity? model formuch the start up soft drink companies to take on a celebrity. a lot of times they will offer and equity state or a piece of the company. you taken on to get the in various get them magazines. they were held a super bowl spot this year. they had a controversial ad where they took aim at the coax and pepsi's of the world. pepsi's of the world. how toey they figure out get people to buy more syrups. i spoke with someone last night and asked them if they use the syrup. they just carbonate water. if a lot of people do that, it could be a problem. it will be interesting if she helps to push not just the equipment itself, but the syrups as well. those are higher margin. >> we will see if she can sell soda. thank you very much. coming up, the weather chairman and ceo telling us why you will not be able to see the weather channel on direct tv anymore. we will have more in a mom

you are advising scarlett johansson. what does she do?out it in terms of winners and losers. i think we have two losers and one winner. soda stream wins, many more people paying attention to this company and their products, the superbowl flap, this flap, they're winning. oxfam wins. many more people are paying attention to what they're all about. scarlett loses. it appears to most people that spend any time that she compromised values and walked away from a long time partner for money. that's something that long term's going to hurt her brand, her stature. >> do you think that motor people believe, though, that hollywood star lets and actors pay that much attention to the mission behind the money their contracts bring or do you think this is a new awareness that they must be advised about. >> it's a mix and depends on the alignment between that star and brands. most people would find it hard to believe that angelina jolie and brad pitt are going to walk away from the causes they support for some commercial enterprise. i think the same thi

you ever particularly consider hiring scarlett johansson? [laughter] i'm going to give that to you.s a gift. do with it what you want. [laughter] dog as always wanted my my assistant. his own.h it's all about customization these days. speaking of personalization, you are also working on a smart elevator. would this know what floor you want to go to? how does this work cap g? >> it's a pretty cool project. we set up a bunch of sensors and without any programming, we just system that watched with people did dan did it for about three months. the ai system started to learn that this is how people behave when they want to enter an elevator and this is the type of person that wants to go to the third floor as opposed to the fourth. it took about 12 weeks of training or so and we switched off the learning and we told to control the elevators. without any programming at all, this intelligent system was able to understand and act on people's behalf. today, they talk about operating a computer. take a computer out of your pocket and start operating. we think you will not be operating compute

celebrity peace envoy scarlett johansson just stepped down from her role as the global ambassador for the charity group oxfam the move to resign stems from a conflict of interest involving her other job in the face of the israeli company soda stream. soda stream is a manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegal israeli settlements johanson sponsorship posed a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty she chose instead to be a symbol of oppression in fact in an open letter explaining her decision to the criticisms against her as mere noise her media rep added that johanson decided to end her oxfam ambassadorship because quote she in oxfam have a fundamental difference of opinion in regards of the boycott divestment and sanctions movement a fundamental difference of opinion indeed now because you've never heard of the boycott divestment and sanctions movement or b.d.s. it's a nonviolent tactic in support of the rights of pales

celebrity peace envoy scarlett johansson just stepped down from her role as the global ambassador for the charity group oxfam the move to resign stems from a conflict of interest involving her other job in the face of the israeli company soda stream. soda stream is manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegals israeli settlements johanson sponsorship pose a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty show.

"usa today" saying actress scarlett johansson will end her eight-year relationship with oxfan. to her relationship with soda stream. the group publicly criticized the relationship. johansson says she stands by the company and she will have a soda stream super bowl ad this weekend during the super bowl. >> soda stream is a great product. this is part of the antilegitimacy of israel and what oxfan is going after her and she is sticking by what she believes and good for her. >> i knew middle east piece would come down to scar-joe. >>> let's to some politico now. mike allen has a look at the playbook. >> good morning, willie. >> have you a piece up there about donny deutsche is freaking out. the title of the piece "why the rich are freaking out." tell us about it. >> willie, it's a tough time to be a politico crat. he says the 1%, the wealthy themselves, their advisers say they are worried about the trifecta of president obama pushing against income inequality. mayor de blasio is trying to reduce it there and wants to raise taxes on the wealthy. the pope, pope francis who has talke

how website right now actress scarlett johansson once again trying to the attention of online users this time the hollywood superstar faces criticism over who she's chosen to help promote a whole set of photos pictures on the west and find my own life. a ukase gases pushing officials still risking their position on fracking with a report citing the controversial to be could be used under people's homes without that consent. not the news in brief this and southeastern america isn't the postle the heavy winter freeze that has already botched the midwest and grounded schools of flights the state of louisiana and the city of new orleans have declared a state of emergency while still. in several other areas schools and businesses will be closed in what officials have described as the heaviest storm in here. for just run a gaze the swearing in ceremony of the country's newly elected president has been held in honduras a precious was organized by supporters of the head of state and money. was ousted in two thousand and nine demonstrators chanted slogans against a vast regularities during posed

. >> and why a popular actress who looks like scarlett johansson is criticized for something she said>> and how to the fix maps that news4 found were just plain wrong. >> and a snowmobiler has a incredible story of survival after >>> hello, everybody. i'm chief meteorologist doug kammerer, and keeping an eye on the storm team 4 radar. this is going to be a storm that extends all of the way to charlotte and fredericksburg, and most of this is going to evaporate before it hits the ground, and the air is dry, but as we look at the radar, you can see that it is a matter of time before we see the snow coming across. something else we will see is areas to the west, you won't see much of the way of snow at all, but what you will see back along i-81 is the windchill advisory tonight, and that is around winchester, and martinsburg, and 5 to 15 below zero. another cold night tonight, and we will talk about that and the snowfall totals. i will take you town by town in southern maryland and let you know who gets what and when. >> yikes! this is a story that you are seeing first on 4. a major mist

number three, scarlett johansson. >> what is interesting is how early some of these brands have gottenas been doing a campaign since november last year, getting an early, with lots of different fan-made ads. a lot of consumer goods started taking a bit of a leaf out of the automotive playbook, looking content on early. it is something car commercials were doing first. ask folks like and did a super commercial. i think it is a teaser. -- >> volkswagen did a super commercial. all in one. we do not know what they are going to come out with. they still have one of the most memorable super bowl commercials in the last few years, in my opinion, with the little kid who could control the volkswagen. stickiness creates great ads. the fact that we are talking about that years later shows that a digital strategy works well. you can share it with your friends. >> the actual commercial will be something different on sunday? >> we have to wait and see. >> we will be watching. always great to have you here. watch the full budweiser commercial. it is so good. it is time for the bwest byte. what have y

consider hiring scarlett johansson? [laughter] i'm going to give that to you. that is a gift.th it what you want. >> peter, what about the other stuff you're working on? >> i have always wanted my dog as my assistant. >> excellent idea. >> to each his own. it is all about customization. her salvation. speaking of personalization, you are also working on a smart elevator. is this an elevator that would know what for you want to go to? how does this work? >> right. this is pretty cool. we set up a bunch of sensors. in front of elevators. without any programming, we just had an ai system that watched what people did. for about three months. over the three months, the system started to learn, this is how people behave when they want to enter an elevator. this is the type of person that wants to go to the third floor as opposed to the fourth floor. after that training. period, we switched off the learning period and said go ahead and control the leaders. ,ithout any programming at all the system was able to understand people's intentions and act on their behalf. there is a general

this you're, scarlett johansson is selling soda stream.avid beckham is selling h&m. 80% of super bowl ads fail to actually lead to real purchases or even build brand awareness. so tell us what you think. do they influence your buying decisions? if you want to join the conversation here on "worldwide exchange," get in touch by e-mail, worldwide@cnbc.com, you can tweet us, as well. you see all those catchy ads. people love them. they all have their favorites. but do they go out there and buy the actual car or whatever has been advertised? >>> back to the earnings, swedish appliance group electrolux supported a wider than expected loss for its fourth quarter. after the break, we'll speak exclusively to the term's ceo about the challenging road ahead. >>> these are your headlines. amazon's christmas discount hurt earnings, but over at google, ad revenue saw strengths. microsoft's long search for a ceo is reportedly at an end. >>> and federal reserve chief ben bernanke arrives for his last day of work today after eight years at the helm. >>> el

. >> an ad that is keeping scarlett johansson from appearing in the super bowl is causing a rift betweener and ox fam international. oxfam say ths that her promotiof soda stream based in israel goes against their ideals. they is a they companies like soda stream that operate this the west bank continue to operate with the denial of palestinian rights. johansson says she left over a fundamental difference of opinion. >>> and now, new details on the target breach that has affected millions of american, and everybody wants to know how it happened. >> i'm liz crenshaw, and new developments in the target data breach, and how the hackers got inside of target's database coming up. >>> and i'm mark segraves on the national mall where parking meters are coming. and i w >>> major traffic alert to tell you about in south d.c. chris lawrence? >> well, the worst possible time. massachusetts avenue is closed between n street and 34th street right now after a sinkhole opened up. this is video just into the newsroom, and that section of massachusetts is shutdown right now as crews try to work on that ro

and we'll show you the scarlett johansson commercial that was banned from super bowl sunday. plus, another edition of ask sean coming your way. >> they can ask me anything and i don't know the questions ahead of time. digging up your questions, you ask, i answer. i'm six for six, the last two weekends, we'll see, joe. we're on. >> and it is "hannity" versus joe theisman. and it appears the host of jon stewart actually really likes me. >> sean hannity is disgusted, disgusted at the new york mayor's intolerance. we must keep him. but how? nathan? >> sean, we know you're mad at us. and you have every right to be. occupy wall street, governor cuomo, the weird smell. new york has made a lot of big mistakes but we're going to change, just please stay. >> stay. >> stay. >> we can't lose you. >> stay. >> yo, sean, you can't leave, we need you, dog. >> the city debates on you, sean, we'll give you the perks you deserve. >> we'll name a street after reagan. we'll name them all after reagan. >> worried about your commute home? no problem. >> please, stay. >> stay. >> stay. >> stay. >> s

she's like the young scarlett johansson. >> yeah, she's gorgeous. she was a hot girl.one had a crush on. >> yeah. >> jimmy: do you play just guitar. >> but you know, i have a lot of instruments around the house. we've got a piano. >> jimmy: you play piano? >> i don't play the piano. but i thought maybe my son would learn how to play it. but he bangs on the keys just randomly. just a lot of noise. well, jazz basically. >> jimmy: yeah, very good. but you play the banjo. >> i do play the banjo. i grew up playing the banjo but the banjo is kind of annoying to a lot of people. it's very twangy. whenever i play them in my bedroom i had to play softly and put a sock under the strings or shut the door. people always said, hey come on it's too loud. whatever. >> jimmy: we actually have a banjo here. [ cheers and applause ] if you'd mind just playing a little. >> oh, boy. oh, boy. oh, man. >> jimmy: i think we'll enjoy it. >> well, let me see if i can -- oh, thank you very much, jimmy. >> jimmy: sure. >> this is crazy. >> jimmy: yeah. >> i've never really played in public. it's

scarlett johansson was seen as a great actress, although due to the rules, she won't actually be up foraward for her performance in "her." >> because she didn't appear on screen. >> i love this movie, which is more than just a technology movie. it's a love story. take a look at it. >> it's great, actually. yeah. i feel really close to her. like when i talk to her, i feel like she's with me. >> are you falling in love with her? >> does that make me a freak? >> no, no. i think it's -- i think anyone who falls in love is a freak. >> this is such a beautiful movie. without giving any spoilers away, it is a movie that does push the boundaries of what are relationships and how do we relate to technology. and i've heard some people say okay, well, i guess this is for people who are really into computers or the future. this is both that, because it takes place in some faraway future and raises questions about how we relate to human beings in an increasingly digitized and mediated world. >> and how we emotionally connect. >> and the other thing that moved me is it's also a classic love story. an

here's a clip from the movie "her" where scarlett johansson's voice is replaced by gilbert gottfried's>> look forward. now stop and sneeze. >> aa-choo! >> bless you. >> ha-ha, you're ridiculous! now turn to your right and stop. now spin around. keep going. keep going until you feel like you're going to puke. i think i'm falling in love with you. >> jimmy: there you go. that's romantic fun. [ cheers and applause ] this is a great one here. this is a suggestion from catherine wright. "hey jimmy. i just heard that there's now a play on broadway about some of the most famous players on the new york yankees called 'bronx bombers.' and that got me wondering what it'd be like to see actual yankees players act out a dramatic scene. any way you can make that happen?" i've often wondered that same thing. so here now to perform a scene from "august: osage county," are new york yankees all stars c.c. sabathia and mark teixeira! [ cheers and applause ] ♪ [ cheers and applause ] >> jimmy: hey, guys. thank you for coming on the show. who will you be playing? >> i'll be playing the role of ivy, the mi

the fundamental difference of opinion that's how us actress scarlett johansson describes her break with oxfam. the charity and her parting ways over her sponsorship deal with an israeli company that operates on the west bank settlement johansen is to appear in a high profile after the company during the superbowl on sunday said its sales and speaks to me the superman postman has turned into a diplomatic rhinestone the stomach to enhance and expand criticized celebrity after appearing in the sand beside the screen an israeli company with a factory in the occupied west bank. calling his support incompatible with the role that the aid organization. as the fight to the stars allegiance reached boiling point. the actors squeaked as global ambassador for oxfam we'll continue to until it's said to st. angering the palestinians and activists. the result rate from israeli settlements this factory is located on the next in occupied palestinian land. this is a settlement and supplements are in violation of international law and legitimacy. this factory is set up on land stolen by fools if they wan

scarlett johansson with soda stream, data that is a big part isthis sequence as well, spending moneyrth it? >> that is a question i never thought i would be asked. raise awareness. what is clever about that campaign is how it uses social. everybody is talking about that. fromee brands moving away a tv event and make it a channel event. >> i think it is worth it. , what iswere to spend your strategy? ,e want to make a big impact what campaign would be best? >> and can make people laugh or cry, but you have to choose. you want to make the emotional connection and get your audience a reason to share it. maybe it will give them social currency. maybe it is an altruistic, new charity. you not need a celebrity. you have yourself. you're off to a good start. you need distribution online. it will go viral. creating serious about toimpression, upload your ad youtube and hope people will share it. by specialist to put it online and have the right channels? you have social media experts level tweeted out so you get traction? >> how you avoid the prey? company and bya distribution to guarantee i

we know what it means to serv >> reporter:though actress scarlett johansson removes her bathrobe in sultry fashion in a youtube video released monday by sodastream, that's not the reason fox rejected the ad from appearing at this year's super bowl. >> reporter: >>video >> reporter:in fact, johansson's offense came in the form of four words spoken at the tail end of the israeli soda kit company's 30-second ad: "sorry, coke and pepsi." >> >> reporter:as was the case last year, sodastream's first attempt at a super bowl commercial was rejected for taking aim at two of the game's biggest, most consistent advertisers. >> reporter:here's this year's "banned" ad, in which johansson talks up sodastream's healthier product and shows off a flattering, albeit entirely tame, blue dress. >> reporter:the banned super bowl ad has become something of an annual tradition at this like godaddy and peta submitting spots that a skeptical observer might suggest they knew would be rejected by the networks. this allows them to then post the ad on the internet media coverage of the "banning." nonetheless, sodastre

this is all coming as the company announced actress scarlett johansson will be the star of its super bowl commercials. can she give soda stream a lift? let's talk some numbers. carter worth of oppenheimer joins us, andy busch joins us on the fend mentundamentals. great to have you with us. let's talk about the stock. andy, let's start with you. do you see any reason to own soda stream after this announcement? >> well, you know, plug in your droll comment here, lost their fizz, out of gas, whatever you want to say about soda stream, but they were a darling of the market back in the first six months of last year. clearly the last two quarters, they have missed on earnings and really, that's the problem. when you get a company that says for instance, in october they said adjusted net income would be $65 million, it came in at $52.5 million. that's a 20% miss. that's why the stock's down 20% and it's down about 50% from the highs back in may. so for right now, i would say it's an interesting company. i like the product. i like the product design. but clearly, until they can go back and r

scarlett johansson gets sacked. she is set to appear in a spot for soda stream. bash soda stream. scarlett is siding with soda stream and severing her ties to oxfam. these four words for people who do not have enough to do. petition justin bieber. deportation. signatures say do it. the white house will have to respond. should the government cover homeowner losses? it is what is bugging me today. your responses after the break. ♪ (vo) you are a business pro. seeker of the sublime. you can separate runway diculousness... from fashionhat flies off the shelves. and you...rent from national. because only national lets you oose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. dennis: is it a bad idea for the government to cover homeowner losses in the next market meltdown? justine bashing the banks. none of them care about the american taxpayer or citizens until they need money. yes it is bad. the gover

sodas dream is driving a wedge between scarlett johansson and her favorite charity.me sadness too. tte or au lait? cozy or cool? "meow" or "woof"? everything the way you want it ... until boom, it's bedtime! and your mattress a battleground of thwarted desire. enter the sleep number bed. designed to let couples sleep together in individualized comfort. he's a softy his sleep number setting is 35. and as your needs ange er time you can adst your bed to sleep better together. 48-month financing available through february 2 only at your local sleep mber store. find your sleep number setting and know better sleep. they're about 10 times softer and may have surface pores where bacteria can multiply. polide kills 99.99% of odor causing bacteria and helps dissolve stains. that's why i recommend polident. [ male announcer ] cleaner, fresher, bright every day. charles: scarlet johansson stepped down as ambassador for the humanitarian group after showing her support for an israeli company soda stream. was recently named the first global ambassador for soda stream and says she

scarlett johansson commercials had some controversy because it is doing some of the soda strain whichwith pepsi and coke. their commercials have are redundant on down. lester was to sexual and now it's too obvious. so coke and pepsi is on watch. >>: the stores right up your alley at ways similar scores try to kid ingenuity and a burden flavored beer. >>:, and picked it anheuser- busch guy. i wash my car with scores light. because i want to save the water. but this is just weird. they're coming out with a bourbon flavored beer. a little more booze and but it's tried to evoke a guy and a tapered athletic suit. they're asking bartenders to serve it in a scott glass and not in a beer glass. i don't know to make it just seems a little desperate. 921 right now coming up on the kron4 morning knows an interview on a seat on kron4. a former bart police officer lack the training needed to properly conduct residential searches. bart police department if they are going to start executing probation searches and residences the officers need training. this former bar police officer believes his form

scarlett johansson there for soda stream. all part of the big game ad extravaganza.re in times square. super bowl boulevard. >> we're at the top of super bowl boulevard. and this morning, the super bowl chowdown. it's "gma's" ultimate game day grub contest. we asked you to send in your favorite recipes for super bowl sunday. we have narrowed down to four contestants. the first taste test is ahead. we have happily volunteered. >> it looks real, real good. >>> remember, we saw the pups at the top of the hour. take a look. they're in final preps now for puppy bowl. >> doing -- trying to fire each other up. >> a bunch of adorable puppies entered. only half can win. or, that is, if they care. >> but everybody wins by watching. >> paws to the wall. to a degree. >>> we also want to remind you about a chance of a lifetime. a chance for a date with george clooney. it's up for auction. all it takes is ten bucks to get you in on the action. it's all for a fantastic cause as well. win a night on the town with the star. walk the red carpet with him to the premier of his new movie

. >>> the telegraph says scarlett johansson is steps down. the sodastream operates.6% of the bronchobackers. the number one accident at a game is dropping a smartphone. number two dipping it in a cup of fir. third, spiking the phone in excitement. >>> archie manning's son payton is playing in his third super bowl. archie is in york representing papa john's pizza. we're pleased to have you. >> thank you very much. >> you and payton and eli at your best on the goal line and you're throwing it as far as you can, who throws it the furthest? >> this would be a long time ago for me but i would say eli. eli would throw it the farthest which doesn't mean a whole lot. >> that mice second question. what makes a good quarterback and what does peyton have? >> think it's a combination of the guys who make it to the nfl. there's just 32 starting quarterbacks there. it's a combination of the grasping the cerebral approach to the game knowing where to go with the football being accurate. throwing the football. and being consistent time after time. >> so when peyton started screaming

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. >> scarlett johansson is stepping down as ambassador because of her involvement with the israeli companya stream. the actress has a fundamental difference of opinion with oxfam international. >> always good to see hollywood get involved in something. >> american airlines offering veteran flight attendants $40,000 buyouts. jobs are tough. >> they are. we'll see. >> the execution of an inmate has questions raised over the lethal drug cocktail used to kill him. >> some are criticizing the method. >> google making a big belt on motorola. >> $250 million, our big number of the day, represents a big problem facing school children around the world. see that is that (a), it's a great outlet for the guys and >> 250 million churn are illiterate. >> the organization released the report, saying primary children are unable to read, write or do basic math. >> it could cost countries around the world this number each and every year. >> the execution of a death row inmate in missouri raising questions over the drugs used in the process. we'll look at alternatives some states are now looking at. >> first