now we're our own company and have permission to do the things accretive to our balance scheidt.hat we make, we pour into our company. >> i also want to point out from our point of view you pour into the dividend >> yeah. >> which is what our viewers like. >> took a nice dividend increase and buying some stock back so real pleased with how that's going. >> let's talk about the positioning of wrangler. those who follow country music have suddenly discovered your brand even though it's always been a great work brand. >> yeah, well, jim, i will tell you, we've been in the country music business since 1947 when wrangler came out so it's been a brand that's been around forever but we are number one in denim, number one in bottom, number one in tops and hopefully you saw this week one of our star entertainers that's part of our portfolio, lainey wilson had an amazing night at the academy of country music awards winning female artist of the year and artist of the year so congratulations to lainey and have a collection with her in the fall where she helped us design it so we're really lo