schmitz answer. >> with respect to the question of rankings, it is ultimately a judgment what comes first or second. in our case, because we have so many things to rank, it would not be possible for me to explain to your satisfaction or to my own 11 link about this testimony and in my testimony was one higher or lower. it is a complex formula involving influence and who points to whom and the way it is expressed and so forth, using a proprietary algorithm google has developed which you are very proud of. it is the best we can do, and i want to say right up front that we do occasionally make mistakes. >> that was a very complicated answer when it could have been simple. that have admitted that they put certain things like global finance and google maps number one. so they have decided, and some of their executives have said, it is only fair, we created it. the problem is that 34% of the business goes to the first links. they have already said that in some instances, they have chosen to put google on content first, because they think it is fair because they spend money on it, not because it