seductive appeal of mindless neuroscience, published by basic books in 2013, she and co-authors, schoolingist scott felled reveal how neuroscience glosses over its limitations and complexities, often obscuring the factors in psychology that shape our behavior and identities. they analyze what brain scan and other under row technologies can and cannot tell us about our are ourselves and stress the complex nature of hour selfhood, free will and personal responsibility. please public, sally satel. [applause] >> it's great to see everyone. thank you. apologies about the slide projector. it's a little small but most of my slides aren't very busy. so, in fact, my first slide is a copy of the cover of the book, and to be honest, right after the decided on that, i really thought of a better title. i wanted to beer 50" shades of gray matter." and that's not just the play on the popular novel. but it's explicitly meant to evoke the concept of see ducks. -- seduction. in this case the seduction into certain beliefs about behavior that technology is like brain scanning can lead us to, and the epitomy of seduct