. >> mit anthropology professor natasha schull has studied gambling addiction for over 15 years.nterviewed gamblers, casino owners, and slot machine designers. do you think that most people would even think that a machine could addict you, that a machine can do the same thing that a drug could? >> what addiction really has to do is with the speed of rewards. and these machines, if they're packing 1,200 hands per hour into play, you're being exposed--you could see that as being exposed to a higher dose. >> a higher dose, says schull, because all that speed means more bets, and that means more excitement. and no machine is better for that than the penny slot, the most popular game on the casino floor. because the bets are small, you can place hundreds of them at a time. >> another core aspect of their addictiveness is their continuous nature. you're not interrupted by anything. you're not waiting for the horses to run. you're not waiting for the guy next to you to choose his card to put down. there's no roulette wheel spinning. it's just you and the machine. it's a continuous flow