. >> the atlantic posted a native advertising for the church of scientology. >> the ad is one you've probably seen, it's formatted to look like an actual article on their website and the article lavishly praised scientology's leader. >> it is the holy grail for advertisers and all four of them making money. i think that's what funds journalism, right, but i have a problem with labeling, these things need to be very clearly labeled and in a lot of cases they're not. >> this is a scam, the whole idea of native advertising is to make the reader click on something thinking this is journalism, but then if they label it clear, the purpose is defeated. i know these sights need to make money, but come on . >> it is defeated, but what advertisers want to be in right now is content. there was a study that was done by edleman, pr, the interactive agency for advertising. what they said was 60% of people who looked at this stuff didn't know that it wasn't done by journalists. >> yeah, and to say come on, how dumb are these people. but if you're clicking and your surfing and you're doing it quickl

were born to a christian mother jewish father who later became a muslim have you ever dabbled in scientology and have dabbled but i know a lot of the. intelligence there really stand up people there's a there's an accountability with their sort of philosophy that i really appreciate they get a lot of bad raps a do they do but. other folks i know really stand people at carlton smith tweets what do you think the public perception of you is does it jive with what you consider yourself to be. i don't know i just went to a concert last night it was really fun just walking in because people treat me more like on their body which is fun you know it's not like i don't think there's the same sort of like i don't know there's doesn't seem this. it's different like if i'm going out with my ex and they see cordie there's a sort of like and it's obviously she was on friends and she's a huge star so there's a while factor but when it's me they're like hey david one thousand five hundred people a day yelling at me joking about but that's kind of what i like and that's how i hope people see me i try to be a

." >> "atlantic," posted negative advertising for the church of scientology. >> it looks like an actual article that praises scientologist leader. >> this is the holy grill for advertisers and i am for them making money. that is what funds journalism, right in i have a problem with the labeling. they need to be very clearly labeled. in a last cases, they are not. >> this is scam. the whole ideal of negative advertising is to make the reader to think this is interesting. if it is labeled too clearly and a few sites do, the purpose is defeated. i know the sites have to make money, but come on. >> it is defeated. advertisers want to be in content. no one is clicking on banner ads. give me a break. there was a study and the interactive bureau agency for advertising and what they said is 60 percent of people would looked at this stuff didn't know it wasn't done by journalists. >> it is easy to say, how dumb are these people? but if you including and surfing and doing it quickly --. >> if the label is small, people are not dutch, they just can't see it. >> if the label is really budget no one

. >> do you walk by the scientology building on your way home 1234* don't stop. >> coming up, nice peopleull house" reunion you dent know you were waiting for. female announcer: through monday, get three years interest-free financing and save up to $400 on beautyrest and posturepedic. even get three years interest-free financing on serta icomfort and tempur-pedic. but this special financing offer ends labor day at sleep train. could help your business didavoid hours of delaynd test caused by slow internet from the phone company? that's enough time to record a memo. idea for sales giveaway. return a call. sign a contract. pick a tie. take a break with mr. duck. practice up for the business trip. fly to florida. win an award. close a deal. hire an intern. and still have time to spare. go to comcastbusiness.com/ checkyourspeed if we can't offer faster speeds - or save you money - we'll give you $150. comcast business. built for business. next "red eye" sherrod small and recommend knee spencer and first time comeed -- remi spencer and kurt metzger. >> e block. last story. that's the last stor

late night" we have a team of loyal researcher, statisticians and pollsters, all of whom practice scientologyabout it so who cares. it's america. [ laughter ] we're free to practice any religion we want. and they helped us bring a little segment we call "this week in numbers." ♪ [ cheers and applause ] >> seth: let's get started. 2 million -- the total number of strikeouts recorded in history of major league baseball as of tuesday night. also 2 million, the number of strikeouts recorded at this week's comic-con. [ laughter and applause ] 100 -- the number of dollars per year you'll have to pay to subscribe to sarah palin's new online news channel. zero -- the number of dollars you'd have to pay to listen to the same information on the subway. [ laughter ] [ cheers and applause ] four -- the percent of american economy grew in the second quarter. 40 -- the percent americans grew in the second quarter. one -- the number of lamborghinis repossessed from singer sean kingston after not making payments for over six months. six -- the number of months you can apparently own a lamborghini for free. [

. >> to the church of scientology. >> their organization should be destroyed. >> we spoke with anon backn 2011. >> what you are guys and what do you stand for? >> there are a lot of ideas, and the best way to describe it is the freedom of speech, freedom of information, and the freedom of expression, taken to a logical extreme. >> anonymous operates by bringing down websites for a limited amount of time. members say they restained themselves from more damages attacks. as we've seen with the publishing of personal information inferring son, that isn't always the case. del. >> thank you very much. let's go to j.j. green right now, our security contributor here at aljazeera america. he joins us from washington, d.c. this morning. we see those masks, we see that smile on the mask. it seems to be non-threaten, but should this threat be taken seriously? >> absolutely. they are what they say they are. they can be anything from one to 10 to 10,000 to more, and they can adjust based on the day, based on their target, based on what it is they want to achieve with their messaging. here's the thing