there's a race as well as scio economic correlation with this. because tobacco industry has been marketing these products for a long time and they use it as a starter product. generally menthol is the one product that i think is probably the most important or the easiest for folks to focus in on. they have an an h anesthetic and there's a lot of perception, just because the packaging is green and mint is something that maybe your family puts into food or you put into other products for freshness, there's a perception of reduced harm, which is not the case. menthol smokers, while they're more motivated to quit, they're less likely to quit. so that's saying they'd like to quick but menthol has an effect in maintaining the addiction. so, the reduction of flavored products, particularly menthol, there's been studies and projections on this, it would have a human life-saving effect as well as healthcare effect. when you think about it, especially small businesses and all communities that have to access healthcare coverage. a reduction in death and dis