. >> ben and jerry's ice-cream, scotchy, scotchy, scotchy, scotch placer to be precise. anchorman is everything. marketed. >> sam, great to have you here. it has been everywhere. it seems like it's been everywhere forever. has any movie been marketed like this. if there hasn't been one, why hasn't it. >> it's a matter of convincing the stars. there hasn't been a movie this aggressively marketed. this has been going on with the months. they shot 70. 7-0. he recorded hundreds of lines of dialogue for the game where you try to throw ice cubes. he's worked hard on it, hefty. >> he may be getting seaters money as a result. if the box office is good or not. has it worked. damage says that the sales are up 40%. there's a burring undery autobiography in bookstores, there's the ice cream, the scotchy scotch, scotch. i'll try this after the show. scotch. >> apparently it's more like butter scotch. we have seen movies, like toy story and kids' movies with all the toys tied into them. >> again, will ferrell is the money for the movie, he and steve carrel dash when you speak to that,

all i could think of when i saw him was scotchy scotchy scotch, which is what he said in the first oneit was a lot of fun. >> good, hoda woman. the best part of my weekend, and it's already -- christmas has come early to me, was cassidy came home friday, and at 2:00 this morning, my son walked in the door. so don't make me cry, because we'll be fighting by dinner time, but right now, i'm the happiest woman on the planet. >> i love it. i do see michael buble out of the corner of my eye. >> nice to join us. >> thank you. >> i'm tweeting. >> he's tweeting. >> i would like to know about your tweeting. i follow you on twitter. >> hoda says you're the worst. >> you're the worst. >> this is the first time i have ever actually tweeted something myself. >> who's tweeting for you? >> i'm not sure. >> probably liz. you know it's liz. >> she forgot her hat. >> put your reindeer ears on. we want you to tweet your questions to klg & hoda and use the hash tag, not questions for us, questions for michael buble. #bublechristmastoday. >> we only have a certain number of characters. nothing weird. >> not

. >> i love scotch, i love scotch, scotchy scotch scotch. >> that 2004 comedy quickly became a cult classic. now almost a decade later, the highly anticipated follow-up anchorman 2, the legend continues, is in theaters. >> we're starting a 24 hour news channel. we want you. >> do the thing that god put ron burgundy on the earth to do. have salon quality hair and read the news. >> promoting the film when had farrell appearing on a number of tv shows as the over the top ron burgundy, promoting a fake book. >> there's tips in here i wouldn't expect to come from a newsman, one is how to survive a prison riot. >> or interviewing nfl quarterback peyton manning for espn. >> peyton, can you hear me? >> i sure can, ron. and it's an honor to be talking to you. >> peyton, can you hear me? >> and even real new news casts. >> i'm amber shots. >> and i'm ron burgundy, thanks for joining us. >> but his biggest coup. the newseum in washington, d.c, the temple for news. >> when i heard the newseum was planning an exhibit for me, i thought what the hell is the newseum. >> the choshman exhibit complete with a

scotchy, scotch, scotch. >> reporter: and farrell can also sell beer, apparently based on this ad forilwaukee that went viral. farrell has also taken his talents to broadway with a one-man show "you're welcome, america," a final night with george w. bush. and he co-founded funnier guy. don't worry. the business of being will farrell leaves very little to cry about. wow. and that funnier website is no joke. it has backers in silicon valley, lots of advertisers and partnerships with big media companies. not bad for -- not bad outlet for all of will farrell's very funny videos. only guy i know that's got vc backing. >>> it's not a movie but a hollywood backing. yun sun li figured she'd be paid $25,000 for selling a winning ticket, but martin savidge deliver her a shock. >> $25,000. >> let me tell you, it's a lot more than $25,000. it's about $1 million that you get. >> i do? oh, my gosh. oh, my -- i never have that much money. >> good for her. what a stroke of luck. thanks for starting "saturday smart" with us. i'll be right back at 2:00 p.m. eastern. up next, "cnn newsroom," a critical

scotchy scotch scotch. >> we love that he is selling dodge and that there is an ice cream flavor afterguess it could tank, but it probably won't. you will probably see this pushed to other companies. a strategy doesn't work unless you've got the goods. i don't really know how to put this -- >> i am kind of a big deal. >> we will be right back with "bloomberg west." ♪ >> welcome back to "bloomberg west." a victoria's secret fashion show was on last night, and ratings were improved over last year. for the first time, cbs offered a second screen experience to sync audio from the tv to your devices. the president of cbs interactive. i asked him what kinds of things you were able to do with this app? >> over 80% of viewers on television overall have another device with them. we have been building tons of apps. you see them at super bowl and the grammys. you get clips, taking quizzes, getting information, seeing sketches of clothing, seeing backstage with taylor swift and the models. lots of things that go along for the super fan. >> how much work goes into a second screen? >> a lot. this ce

he has a ben & jerry's flavor, scotchy, scotch, scotch. and doing the dodge during an -- ad, is there a fear of over exposing. >> i am actually wearing liz wear his cologne, i cleared out the news room. it is brilliant. the creativity that comes with ferrell going out, and becoming a character, and naming a journalism school after him for a day, it goes on and on, they are having fun with this. the studio itself did not give nim what they wanted for the budget, maybe they make it up in the merchandising and this other branding they are doing. with ron burgundy. melissa: i guess he is getting a piece of the merchandising, that is why it's world of it to him, with the dodge, he goes out and does those ads, they are not paying him, he wrote them, he did them. and it was a partnership to promote the movie, but dodge durango sales increased 59% since he has been out there, he is doing thing after thing. i wonder at what point does he feel like, i don't feel like doing this any more. i helped movie as much as i can. everything is going to see th

. >> jimmy: this is scotchy scotch scotch. [ laughter ] [ cheers and applause ] >> it is scotch in theren and jerrys, they'll do anything. i love those dudes. they're nuts. i love those guys. i'm psyched that you got to do a sequel to this. was it your idea? was it will's idea? adam's? >> no, they thought of it and i think it's something they enjoy doing more than anything they do. >> jimmy: you know, i laugh at everything. i wouldn't even be able to be onset. >> they're hilarious in the dodge durango commercials. [ laughter ] >> jimmy: is that true? i heard they made like 20 of them. >> there's just a lot of dodge durango commercials with ron burgundy, and they're so funny. have you ever enjoyed a commercial more than that? >> jimmy: no, it made me laugh. i saw one with dancers. but you were telling me there's one with a horse? >> there's one with a horse. i'll let people see that one. yes, i don't want to give away the horse gag. >> jimmy: but there's a funny horse gag. yeah, sorry. another back stage thing. what would woody allen have to say about that? [ light laughter ] [ as woody a

legend continues," they have bp omnipresent, from the ads to the dodge durango to the ben & jerry's scotchych ice cream, will ferrell as ron burgundy has been everywhere to promote the movie, and this weekend to ensure saturation on the plains, he pulled overtime, working a 30-minute newscast for kx news in bismarck, north carolina. >> authorities say a black friday shoplifter in grand forks abandoned a cart full of stolen items and hit a store employee with her car as she sped away from the parking lot. >> along with santa's visit, families can enjoy wagon rides, caroling and s'mores in downtown. meteorologist jared peepenberg lets us know if you'll want the extra facial warmth this weekend. he's in the dakota storm center next! jared, how are you? >> good, ron. how about yourself? >> good. last time i saw you, you were a lot heavier. you lost a lot of pounds. >> that's not all. he traveled up to winnipeg, manitoba, where he provided color commentary for team canada's olympic curling trials. >> what can you bring to the curling game? >> well, i think i can bring finally some, i think a cer

. >> does baxter want a scotchy scotch?n you to interpret. >> yes. >> he got that good morning, america, thing down. >> yeah. we practiced. we got here late last night to practice. >> such a hard time saying george's last name, though. >> oh, ron did. yeah. >> you can handle it. >> ron doesn't -- he's not good at that stuff. yeah. >> ratings are gold. >> ratings gold. despite his lack of ability with names. >> he has many talents. we'll get into all of that, coming up. >>> we should mention, we have other big names here. we have john mayer and katy perry by the "gma" fire before their first live interview together. and then, the world exclusive premiere of their video, for their song together, "who you love." >> is it not the best day ever on "gma"? >> it's exciting. >>> and we're also going to meet that mom who says, having a perfect body after a baby is not all it's cracked up to be. she has posted incredible candid photos on her post-baby bod dp we're going to learn why the so-called fit mom has it wrong. >> and we're al