scott ashcroft: "i have no idea. guess it's good just to test yourself out a bit.... challenge yourself". anna: "so you're going to be out on the edge like this, push off away from us as far as you can go, go in head first". scott ashcroft: "yeah at the moment i'm not feeling too bad". schwartz: "how many times have you been to the bathroom?" scott ashcroft: "a couple" (laughing) schwartz: two and a half million people travel to new zealand each year. nearly forty per cent will try at least one adventure activity. steve latham: "how are you feeling?" scott ashcroft: "not good man". steve latham: "okay man just breathe it in. relax. chill out. just live in the moment okay? just have one thing in mind and that is as soon as you get to that platform, you're jumping, you're not going to stop. we're jumping aren't we? scott ashcroft: "yeah". steve latham: "jumping?" scott ashcroft: "yeah". steve latham: "jumping. go on. happy birthday". schwartz: new zealand's highest bungy jump is no cheap thrill. the 134 metre plunge co

there's no argument from scott ashcroft and his thrill seeking tour mates. bungy they're now onto jet boating and zip lining. "have you ever have any fears about safety doing any of these adventure activities". james keown: "no not at all, not they're all well organised, run by people who obviously know what they're doing so..... i guess at some point you've got to just leave it to them and trust them". schwartz: but the government admits industry self-regulation has been far from perfect, so it's tightening controls across all adventure activities. chris coker: [victim's father] "they change the rules and bring out new regulations as if to say they've fixed the problem. the problem is not fixed. the problem was never a shortage of rules and regulations, the problem is no enforcements. nobody is scared, there's nobody held to account". schwartz: chris coker believes the only way to truly hold adventure companies to account is to allow accident victims and their families to sue for damages - something which is almost impossible under the country's accident co