it owns ranger, lee, and more brands joining us is its ceo scott baxter thank you so much for being here with us. you had a 41% increase in revenue. so my first question is, is offering your brands to the consumer, whether it's in a retailer that sells other brandt along with yours, directly to them or online is that the right answer long term for kontoor and its brands? >> i think you nailed it thanks for having me today one of the things we talked about is we had great opportunity with the brands to exactee ographically, and then specifically to expand in categories, so we have launched an all-terrain gear, we kicked off a big t-shirt expansion like, and then obviously we're looking at other things, specifically work wear, which is an extension for us, too those were all part of our initial strategy, and now we can focus on our horizon 2 strategy. >> gross margin increased 760 basis points, as your guidance for the rest of the year, you also are projecting an increase. i was a brit surprised, only because we're hearing so much about the increased cost of transportation goods, the incre