quarter and could see a 1% decline for 2024 let's dive further into those results with the ceo scott baxter scott, thank you very much for being with us. i see you're wearing the products i see the denim on there right now. talk to us what's drive thing record result here denim is a big deal, basically you and levi strauss, the brands that everybody knows and understands. what is it about denim that makes it such a good business right now? >> it's the casualization. thanks for having me on. it's the casualization of what's happening around the world as we have come back to work and people are casual, denim is acceptable, and we make a great product. on top of that, we're in other categories that are driving our success like outdoors and t-shirts, things like that >> this is a denim -- you know, a denim dynamic, if you will, that has been brewing for quite some time now, and maybe skyrocketed because of the pandemic and everything else going on what is that crashiasualizationd going to look like, and how exactly do you capitalize on it with lee and wrangler versus other denim brands out ther

how are they doing it kontoor, their former parent company and spoke to scott baxter, chairman, presidentnd ceo. take a look. >> tell me the journey through a pandemic, inflation, all of the above, we survived and thrived and we're doing well thanks for having us on today. >> of course, now, the wrangler and lee that i knew when i first met you and before, radical change and it's on the gross margins which we care about on wall street but also utility the doors, the direct to consumer, these have all gotten very hot >> yeah, we've expanded our d to c business in a significant way and digital business was expanded in a significant way and expanded our categories. we're in the outdoor business now and grew our outdoor business in the last few years from 100 million to 200 million. in the t-shirt business. now we're our own company and have permission to do the things accretive to our balance scheidt. what we make, we pour into our company. >> i also want to point out from our point of view you pour into the dividend >> yeah. >> which is what our viewers like. >> took a nice dividend increas

as the company has been aiting, scott baxter, the ceo, you've got the country singers all aligned withn they did this at&t look, challenged levis. but an athleisure look that is challenging. >> this week, jim, we're getting tjx, rl, pbh and among others. >> it's challenged. he used to be at procter & gamble tjx recommended all over the place. i don't know, ralph lauren had such an amazing quarter. and it took so long for the street to react. the stock is now up appreciably from when it had its last quarter. and they're doing a remarkable job. and the pvh corp i can tell you of all of those, i think ralph lauren is going to put up the best numbers. >> right >> because patrice is just a remark only unsung ceo >> along with ulta, lulu, berle and. bh, jim. >> yeah, lulu down, and a lot of people gunning for them. if you look at the pseudo/athleisure aspect of what kontoor is doing, just one challenger from gap stores although they haven't emphasized it yet this is where lulu does a good number i don't know if people care. i don't know geez, the multiple has shrunk there. >> yeah. >> it's s

scotts turf builder healthy plus lawn food today. looks like my to-do list grew. "paint the bathroom, give baxter a bath, get life insurance," hm.a few minutes. i can do that now. oh, that fast? remember that colonial penn ad? i called and i got information. they sent the simple form i need to apply. all i do is fill it out and send it back. well, that sounds too easy! (man) give a little information, check a few boxes, sign my name, done. they don't ask about your health? (man) no health questions. -physical exam? -don't need one. it's colonial penn guaranteed acceptance whole life insurance. if you're between the ages of 50 and 85, your acceptance is guaranteed in most states, even if you're not in the best health. options start at $9.95 a month, 35 cents a day. once insured, your rate will never increase. a lifetime rate lock guarantees it. keep in mind, this is lifetime protection. as long as you pay your premiums, it's yours to keep. call for more information and the simple form you need to apply today. there's no obligation, and you'll receive a free beneficiary planner just for calling. >>> new warning today about arizona

scotts turf builder healthy plus lawn food today. looks like my to-do list grew. "paint the bathroom, give baxter a bath, get life insurance," hm.ave a few minutes. i can do that now. oh, that fast? remember that colonial penn ad? i called and i got information. they sent the simple form i need to apply. all i do is fill it out and send it back. well, that sounds too easy! (man) give a little information, check a few boxes, sign my name, done. they don't ask about your health? (man) no health questions. -physical exam? -don't need one. it's colonial penn guaranteed acceptance whole life insurance. if you're between the ages of 50 and 85, your acceptance is guaranteed in most states, even if you're not in the best health. options start at $9.95 a month, 35 cents a day. once insured, your rate will never increase. a lifetime rate lock guarantees it. keep in mind, this is lifetime protection. as long as you pay your premiums, it's yours to keep. call for more information and the simple form you need to apply today. there's no obligation, and you'll receive a free beneficiary planner just for calling. her uncle's unhappy. i'm sensin