. >> scott blankenship is founder and ceo of amplify. how did this come about?ank you for having me and playing the video. it came about two years ago. maybe a year and a half. i saw the causes and issues on facebook and change.org. i felt it wasn't good enough. like signing a petition wouldn't be as effective. i was looking around and realized there is no way for me to have my voice heard and for my politicians to know what my opinion is. i believe if we don't speak then we can't expect to have our voice heard. >> here's a question. isn't it more powerful when a congressman or congresswoman gets a call from a constituent directly? >> when you call a national or even a state legislator, they are keeping track of who calls and the problem is people don't call. what happens is you end up having a lot of activist organizations calling. they're not calling as a constituent. they don't have much of an incentive to actually listen to whatever opinion or how they want that elected official to vote. >> how can your business model really influence politicians when there