and while conventional wisdom says companies will go where the money is, scott cohn tells us that may be changing, sl. >> missouri wants to create jobs. so does kansas. so, like every other state, they offer incentives. create a job, get a which makes things interesting in kansa. kansas and missouri. >> inted of bringing in businesses from outside of this area, they were used to encourage businesses to move just across a street. >> don hall, ceo of kansas city based hallmark cards, says plenty of businesses, not his, are doing just that. moving a few employees from one side of the border to the other nd back and colle this incentive is that it's a win lose. opportunity for everybody, every time it's used. >> a study by hallmark's charitable arm, the hall famry foundation, says in the past five years, the two states have spent $262 million on tax breaks. as of april, kansas was the net winner of just 1700 jobs at a cost of $93,000 apiece. hall is one of 17 area ceos that sent a letter to both governors ago.iing a moratorium on critics say the situation here is really no different from