scott galloway joins us, nyu marketing professor, so much more. abs. samsung as a whole fleet of 5g-ready phones, apple follow that, i know android, other makers are going to have and do have 5g-capable phones. the trouble is finding 5g and getting it. where are we on that? >> you're absolutely right. there's a lot of -- first off, neil, good to be with you. there's a lot of regions and a lot of applications that won't be able to actually access the 5g technology. but i think loosely speaking, this super cycle, this demand, this reason even if it's more perception than reality to upgrade is a big deal. keep in mind if you take a step back, the iphone is singular. it's the most profitable product in the history of business. it's driven before shareholder value than -- more shower holder value than any product or service, so any tangible excuse to upgrade, and this probably is the most tangible reason to upgrade, is a big deal. neil: now, it also carries with it, you know, all the apps and everything else that, you know, apple makes money hand over f