for more perspective, scott galloway joins us. lso co-host of the pivot podcast. so, scott, why do you think state farm decided to -- to stick with rodgers? >> well, i hate to say this but i think it's like most signals in america. i think they probably did an assessment of their customer base, and decided that the majority of them were in small towns, rural america and probably leaned red and were sympathetic towards aaron rodgers. >> hmm. so -- so, fearing -- fearing a backlash but a backlash against state farm if they had left or if they had cancelled their -- their -- their contract with rodgers? >> yeah, i think the backlash probably they -- they did an assessment and decided. and again, there's -- doing the shareholder driven thing and there is doing the right thing and i would argue sometimes those two aren't congruent. but i imagine they did the calculus and said that the blowback from who is one of the most popular athletes in the most popular league in the world would be greater than standing by him or her. although, i do

with me now is a host of cnn's upcoming streaming platform on cnn plus, scott galloway.is is kind of a baffling issue. i mean, we know everybody is feeling it. everybody's feeling this pinch, but it's sort of come out of nowhere and i haven't been able to find anybody who's been able to put their finger on why it's happening. why is this happening? >> i would say it's baffling for you young guys. inflation used to be something we dealt with a lot in the '70s and '80s. most adults haven't seen it since the '80s. >> i was a little young back then. i remember the gas lines. i was a little young. >> it's a kind of perfect storm. just as we have container ships stranded 20 miles off the long beach coast, you also have massive stimulus. simply put, there's just more dollars chasing fewer products. and the word you're going to see used less and less is transitory. it looks like this is going to go well into the next year because it doesn't look like the supply chain issues are getting out soon. consumers have a lot of money and a lot of disposable income at their disposal, so i