scott. back over to you. >> murph, trade the homebuilders. >> i think you can buy them here. i prefer a little lower, but i'm in d.r. hortondhi, but sell them when they pop 10%, 15%. >> i still think they're trades. i do happen to be in with you, murph, with d.r. horton. they're up this last earnings season. you have to trim when you get the moves of the last couple of days. >> let's talk about your company, sumzero, and then the contest. what is sumzero? >> it's an online community for professional investors, specifically hedge fund analysts, mutual fund analysts, private equity guys, and what we do is give them incentives to share research, which is normally counterintuitive. you don't think of them as sharing -- >> an ideas dinner. >> we are a big online idea dinner in a way, and we give incentives for people to open their komonos, and share their research. >> tell us about the contest. i think people will be very interested in this. >> so fact set is the exclusive sponsor and they've the up $160,000 in cash prizes. it's a four-part contest. it's sort of a tournament. so we'll have an international stock-focused contest