joining me, scott kessler, s&p capital iq out of tech sector equity research, and alex ghana, securitiesott has hold and $103 price target. we're about there today, just slightly below it at 98. alex with a buy and $135 price target. scott, you're the slight skeptic with your hold. what do you need to see from apple that would change your rating to a buy? >> wow, well, i think that the way we consider apple at this point, liz is, we think of the stock as fully valued. look, it has been a great year, not withstanding issues you mentioned from this week. the stock i over 30% in 2014. that is double the appreciation for the s&p 500 technology sector. and, you know what? apple is so big, it is so dominant already, that we think it is going to be hard for them, over the longer term, to drive significant growth. and so we think, a slight discount to the tech sector multiple makes sense. we see the stock right now is likely to perform in line with the market. liz: okay, alex, to you, because now i look, and i see, okay he makes a very good point. doesn't a lot hit on next week and this rollout