joining us live now to answer that is scott keyes, founder of travel website going.com, which is celebrating its one year anniversary today. right, scott? >> well, you know, in fact, it's our eighth birthday. we it's our first year as going.com. we used to be known as scott's cheap flights but eight years ago today is the day that scott's cheap flights was born. right >> so in this new incarnation, you've been going for a year offering people deals that you guys find every day. so the perfect person to pose this question to what is national cheap flight day and how did it come about. >> yeah, so national cheap flights day is the idea that there's a day of the year when flights are cheapest to book and some people went and calculated that august 23rd seems like the time when you can get the best deals for the rest of the year. >> my issue with it is it's just not correct. i would love for there to be a cheapest day of flights for the year because we could all set our calendars by it and it would make it much more easy to be able to book cheap flights. the bad news, it's just not true. it's ju