sally satel and scott lilienfeld analyze what brain scans and other narrow technologies can and cannot tell us about ourselves and stress the complex nature of free will and personal responsibility. "brainwashed: the seductive appeal of mindless neuroscience" was a finalist for the 2013 los angeles times book prize in science. please welcome sally satel. ♪ >> great to see every one. thank you. apologies about the slide projector, most of my slides are not very busy. in fact, with my first slide, a copy of the cover of the book and to be honest right after we decided on that, i really thought of a better title. i wanted to be 50 shades of gray matter. that is not just a play on a popular novel but exclusively meant to evoke the concept of seduction. in this case the seduction into certain beliefs about behavior, that technology is like a brain scan and can lead us to and the ebitda me of seduction, i would say in neuroscience is -- a brain scan. the signature technology of modern neuroscience. someone says a brain scan has now replaced the atom as the symbol of science. the brain scan,

appeal of mindless neuroscience, published by basic books in 2013, she and co-author psychologist scott lilienfeldeal how many of the real world applications of human neuroscience gloss over its limitations and complexities often it's gearing that many factors in psychology that shape our behavior and identities. satel and lilienfeld analyze what brain scans another neurotechnologies can and cannot tell us about ourselves and they stress the complex nature of our selfhood, free will and personal responsibility. "brainwashed" was a finalist for the 2013 los angeles times book prize in science. please welcome sally satel. [applause] >> it's great to see everyone. thank you and apologies about the slide projector. it's a little small but most of my slides aren't very busy. in fact my first slide is a copy of the cover of the book and to be honest right after we decided on that, i really thought of a better title. now i want it to be "50 shades of grey" matter. [laughter] that's not just the play on a popular model but it explicitly meant to invoke eight concept of seduction. in this case the seductio