i called scott manson who sent it to me. said find this guy. 60,000 views, it is going to be a huge hit. emily: you found him at 60,000 views? scooter: yes, 66,000 views. emily: now over 2 billion. scooter: over 2 billion. everyone said the same thing. there is no way you will be able to make this record work. it's a korean pop song with a heavy-set korean guy dancing all over the place. emily: what happened when you saw the video of justin bieber? scooter: i saw a 12-year-old kid who had i think eight videos at the time. he was singing at a contest at a church. i was consulting for a different artist and i was watching youtube videos of that artist and telling them what i thought of it. they were singing aretha franklin "respect." there was a kid in the distance and it was a little tiny thing and i thought it was the same person. so i clicked on it and it was a 12-year-old kid. emily: so it was an accident? scooter: yes and then i watched another video and another video. when i saw this little canadian kid with so much soul

no, it's -- look, that was -- scott manson, same guy who found psy? lter o'brien, the real walter o'brien, to meet me. scott brought him to the house and said that this is a crazy life story, you have to hear about this. maybe we can make do something in tv or film. we just went on this run together. and to see the success and how much people are loving the show, it has been so much fun. emily: tell me about ithaca. scooter: ooh, i never talk about this. i believe there is power in numbers and power in collaboration. so i believe that managers and creatives and everyone should come together and work together in an alliance. and i put together a group of my friends, and it is simply that. it is just an alliance of guys who get together and meet and try and help each other build their businesses. because there is more than enough to go around. emily: so this is a fund. scooter: there is a fund aspect that i put together. that when we have ideas and we want to go after things together, we can. emily: what is the next big trend in music? what is coming? sc