." >> good morning, i'm scott mc grew. in the early 1960s there was a ad righter named paul le green who came up with one of the most affective ad campaigns ever it. it was we try harder. it was for avis. it was behind hertz and not afraid to admit. that they went from a money lose tore profitable overnight and came close to overtaking hertz. i thought of this battle as a notice a marketing push from lyft, it is the second largest ride sharing company behind uber but uber has a reputation as a bully. a company of tech pros. watch this commercial from lyft. the guys in gray are from uber, even if the ad doesn't admit it. >> miami, chicago, seattle, look at them in seattle. why are all of the lyft drivers so happy. >> because they let passengers [ inaudible ]. >> it is gross. >> i heard them paid over $100 million in tips to their drivers. >> why would they do that? >> they use the extra money to g buy gifts for their family. [ laughter ] >> second place lyft is positioning itself as the good guys, the company you could trus