what to look out for is what they're going to bring to the party shah this makeover begins with scott miller, founder of core strategy group and greg brinkley. they help with companies like hers to get to the next level. >> you have to take the principle. >> at first scott was impressed with her media presence. >> looked at all the video of you on tv and i said, okay, she's an up-and-comer, everybody's got their eye on her, but they were so focused you. >> he noticed that all the press she got was on her charming personality and overlooked her product ellis island tea. >> i thought no wonder this item is not getting out of the box. this woman is too attractive. >> she needs an exciting brand identity for her tea that will grab people's attention. >> yes, it's a tea, but what kind of tea. >> building a brand identity no easy task. it starts by asking lots and lots of questions. >> what do you want people to feel when they're drinking it? >> the first thing i all get is, oh, my god, it's so smooth and they say it tastes like real tea. >> as we define what it stands for and what makes it unique

. >> this makeover begins with scott miller, founder of core strategy group and craig binkley. they specialize in helping insurgents branz find a national market and get to the next level. >> you have to take what they give you. you have to do the doable. that's the first principal. >> at first, scott was impressed with nilah's media presence. >> i looked at all the video of you on tv and i was thinking, okay, she's an up and come onner. everyone has their eye on her. but they were so focused on you. >> he noticed almost all the press she got focused on her charming personality a overlooked her product, ellis island tea. >> i thought, no wonder this brand is not getting out of the starting box because this woman is too attractive. >> craig and scott suggested she needs to shift the media attention off herself and focus it on the drink. to do that, she needs an exciting brand identity for her tea that will grab people's attention. >> i'm still trying to figure out the identity of ellis island tea. yes, it's a tea, but what kind of tea? >> building a brand identity is no easy tas

scott. dennis miller is undoubtedly the funniest man alive today. a little exaggeration, perhaps.ch fun with his perspectives. hope you have him back. and this from paul: only dennis miller can tell it his way, and he is right about colleges being totally taken over by a minority of liberal snowflakes. i asked him, ash -- >> yes. stuart: do you make this up beforehand? have you got a script? >> right. uart: no. just bang, bang, bang -- >> stream of consciousness. he is so clever, so funny, and he was spot on. you said what are you doing these days? he said, actually, i work on college campuses as a lifeguard in safe spaces saving students from drowning in their own b.s. [laughter] which i thought was hilarious. stuart: how do they come up with that? >> he was hilarious on monday night football. probably not a good fit for that, but he was hilarious. i love his perspective on all this. he's absolutely spot on. stuart: yep. and by the way, we are hoping to have dennis miller back. ing and we'll be back after this. stuart: much is being made of business leaders who do not approve of

scott, there are currently three other americans in a north korean prison there. >> pelley: michele miller, thanks. coming up, a blimp explodes. and markets continue to rise and fall... predictable is one thing you need in retirement to help protect what you've earned and ensure it lasts. introducing brighthouse financial. a new company established by metlife to specialize in annuities & life insurance. talk to your advisor about a brighter financial future. if you have moderate to severe rheumatoid arthritis like me, and you're talking to your rheumatologist about a medication... ...this is humira. this is humira helping to relieve my pain... ...and protect my joints from further damage. humira has been clinically studied for over 18 years. humira works by targeting and helping to... ...block a specific source... ...of inflammation that contributes to ra symptoms. it's proven to help relieve pain and... ...stop further joint damage in many adults. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal infections and cancers, including lymphoma,

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