scott rosenberg cofounder of salon.com write about the pioneers of blogging. the opera plaza in san francisco hosted this event. it's about a half hour. [applause] >> thank you. so as you heard, my book tells the story of blogging. where did this thing come from? who are the people whoreated it? and what are their stories se n sevseve seven -- thanks. so who are the people who started blogging? what were their stories? it's a kind of contemporary history. and the common reaction i get from a lot of people when they hear is that is history, blogging, how can that be? it's so knew. but, in fact, blogs are 10 years old that name. and websites that were like blogging were around a lot longer than that. so there's plenty of history. a lot of stories. tales of what happens when people get the chance to say everything they want to in public. i think these stories have a lot to teach us as we move more and more of our lives online. the culture of silicon valley, the tech industry and the web tends to have a very short memory and even though the story of how blogging b