awe thor scott galloway is founder of l-2, a business intelligence firm. also a professor at nyu sterns school of business. m midwin charles is a attorney. and ron insana, cnbc analyst. we have to look at prepared remarks yesterday. what does it tell us about his strategy and the mess aging? >> the tone coming out of google has changed. in the course of the last few years as various tech executives have been asked to come to washington, google has really not cooperated. larry page, who's the ceo of alphabet, google's parent company, refused to even show up for a hearing. it was just an empty chair. this is the first hearing on the hill. all of the prepared remarks, what you see is a very cooperative tone. a tone that sort of says to lawmakers, look, we are an american company first. we respect congress. we respect the work that congress is trying to do. we support federal privacy regulations. basically striking a cooperative posture to try to signal to lawmakers we're aware of the problems. we're working on those problems and we're ultimately a force for good in society. >> that's a big