mike isaac is here, as well as scott sutherland. my desert island magazine, if there's one i can take, i'll tak"wired." you reviewed the lumia, compared it to some of the other smartphones. the magazine gave it an 8 out of 10. why do you like this phone so much? i was shocked. >> you're not used to nokia phones as the newest, greatest phones out there. nokia is basically betting the entire company on windows phone. and them being the operating system for their smartphones, right? so the emphasis on nokia is on design. everything goes into the hardware design on the phone. they've got this sort of bow house funky look that's not like any of the android phones you see out there right now. they have their oun apps that they make, that you can't get on other hardware manufacturers, like htc or samsung. it just looks different. you know, it's very design heavy. and that's something that microsoft is really trying to do with their windows phone. >> mike, you have a lot of influence, right? people buy products based on what you say. but is