>> so this song, scottsboro . >> so this song, scottsboro. boys was in 1930. thank you very much. uh, in 1938. and but what fascinates me, john, this turn becomes very prevalent in the african american community. you know , we need to be aware of know, we need to be aware of racial injustice . and moreover, racial injustice. and moreover, we need to be conscious of what we need to be conscious of what we need to do to overturn it. but then through a process of social and linguistic osmosis , social and linguistic osmosis, it tiptoes ever more widely into the mainstream . um, and then you the mainstream. um, and then you come up to today and it's now a terme of abuse , is that people terme of abuse, is that people who are woke are too sensitive to injustices in much the same way that political correctness was kind of a positive turn at the beginning . yes, but now is a the beginning. yes, but now is a time of abuse and linguists call call this process pejoration how a terme , a positive terme slowly a terme, a positive terme slowly becomes a pejorative. >> but it then got widened f