that is, scotusblog is on some level not a blog.t is an information service that has a plot inside a. you can come and read each of the individual post but it was at that point we decided we could be much more. we could provide all of the briefs on the cases. now we take the integrated, we take the docket of the court itself. we scrape it and we have -- interlinear all the links to the briefs themselves. we do a lot more with multimedia, twitter, that sort of thing. we decided that because we don't have any body else that we work for, which is going to be electronic. we are going to be electronically -- with the peabody focuses on, as we can do anything we want. every year we try and change. this year we will roll out a mobile app, a mobile site, and a lot more multimedia technology. it's just been an evolution in what has interested us and what we been able to see other people do. >> continued on that, amy, would you describe kind of the variety as the editor, the variety of content you want to provide for your audience? especially