he is the ceo and co-founder of scribd. it's an on-line content subscription service offering e books, magazines and now newspapers. the platform has 100 million users and 500,000 paying subscribers generating $50 million in annual revenue. as journalists increasingly cater to breaking news scribd promises longer premium content and liar returns for publishers. i'm pleased to have trip adler here at this table for the first time. >> thank you. >> i want to get into the story how you started this company just out of college. but before we do, you launched a deal just in the past month to provide newspaper content on scribd. "new york times," "wall street journal." tell me about that. this is just another way for people to access news content. >> yes. so scribd is a subscription service for reading. we offer, we basically offer everything you want to read, everything you need to read in one place. so you pay a small monthly fee and then we offer -- >> how much is that fee. >> $8.99. $9 a month. basically you pay and we offer

i have a suspicion to scribd, subscription to scribd, but what would happen if my friends are not?cribd needs to build an experience where it is behind a pay wall, and people want to put their credit card in and pay for this because the value they are getting with the subscription is so good, right? have mass ofu content and a frictionless, great experience, people are willing to pay for that. >> let us get to how you started this company. i have read through -- you were a student at harvard. i saw somewhere that you were an entrepreneurd. >> it started when i was a senior at harvard. i met my cofounder, jerod, there, and we started a company tinkering with a lot of different ideas. we tried everything from ridesharing service to craigslist for colleges service. >> ridesharing service, that will never work, right? trip: we were just a few years were working on what uber and lift were doing, but we were just a few years ahead of the time. >> if the smartphones had been with -- trip: that's true. if you are five years too early, that is just as good as being wrong. you have to have t