design the simon & schuster imprint, and there are many different imprints of simon & schuster, scrivener, touchstone, atry ya, gallery. there's all different art directors, but i solely do the simon & schuster imprint. >> so you do the covers of books. >> yeah. >> host: what goes into a cover of a book? >> guest: well, the first thing that when we hear about this project usually from the editor, we find out what the book is about. there's a manuscript or sometimes there isn't, sometimes there's just a little bit to read, and you get a flavor of what the voice of the author is. and from that we kind of have a discussion with the editor, the publisher and the author to find out do they have any preconceived notions of what they're looking![k for, and it's always good to hear that up front. you get -- even if they don't, you get a sense of their aesthetics, and you can do some research at the bookstores, see what the competition is like, what a books are going to be -- what the books are going to be facing in that limited book shelf space. >> host: i want to start with this one, and this is