an sdo apple and google and the game developer will benefit and that is the economics of games today. >> what about the businesses around some of the landmarks, are they going to profit from this as well. >> there is an interesting idea that local businesses like your local pizza parlor for example could sort of buy into the game in terms of setting up your shop as a stop, as a place to find pokemon or a -- or create a gym where you could develop more abilities within the game. and you know, you get more foot traffic and more dollars and that is the idea. i think in actuality, i think people are playing the game who interested, don't care about the business, they just want to go and get -- level up and so to speak and move on from there it might help a little bit but i don't know it is a massive thing for local businesses. >> so this is interesting millions of people to augmented reality technology. >> right. >> is this a technology that is used in other industries as well? what is it telling us about this effects of this technology. > it is a aspect to consider because there is a lot