after day tech, seagate, and gardner, you want me to go? i mean, apple? they said, yeah.way, so, i went, ok. i was really crushed. this thing started as my idea. it was hugely successful. i had just been voted out. i am in new york. i call bono up to say i don't think the deal is happening because i am leaving the firm. bono said, the heck with them. we will start our own firm. the same day. it's like, oh, you want to do a firm. you want to be in the investment business? he goes, no, i really do. i think i can help my work in africa raising my profile among the people i raise money from, bill gates, warren buffett, rupert murdoch. he loved raising money. he was incredible at it. every company we invested in wanted to be like bono, like u2. he would go and talk to the employees of facebook, or whatever, and he was so motivating. it was just a game-changing thing. we had one day a week of his time. we were really open about this. there was nothing like him in that world. if you're trying to invest at the intersection of technology and media, the fact he was not a hood ornam