photographs you have all of these different examples of advertisements, chesterfield cigarettes, seagram's whiskey, eventually cadillac automobiles, all of which are using african americans as possible states consumers for those products. and we are so used to thinking about african-americans as inserted within the language of advertising, to see that as inconsequential or beside the point, but never before have there been a publication that had its successfully been able to get national marketers to see african americans as agents of conception. let me give one example. chesterfield cigarettes, prior to the advent of ebony magazine if you saw an african-american in an advertisement, a black monthly that would present an african american in relation to the product, it would usually be a buffer company and glass of seagram's whiskey to a wife who was supposed to the consuming and buying that. the message, of course, was that african-americans were fit to be the conduit to these commodities to come to the market, but never the end point in terms of where the address and deal needed to get to