photographs, you had all of these different examples of ad advertisements, chesterfield cigarettes, seagram whiskey, eventually cadillac automobiles all of which using african-americans has plausible staged consumers for those products. and we're so used today to thinking about african-americans as inserted within the language of advertising to see that as sort of inconsequential or beside the point but never before had there been a publication that has successful any been able to get national marketers to see african-americans as agents of consumption. . . >> in terms of where the address and the appeal needed to go to. after "ebony," and there was a great deal of lobbying, surveying of consumer markets, a great deal of making the black consumer legible to national marketers. you would see people like joe lewis, gnat king cole, dorothy can dribble and others who would be presented as the exemplar of the black customer to whom that company now need today appeal. in its own way beyond laws, beyond the capacity to vote, this is a softer form of desegregation but one that's no less significant, of cou