. >> and sean coombs >> come on, stop it. >> oh, yeah? o great business minds coming together with a product that's in a pretty crowded space. sean, i'll ask you what do you think differentiates aqua hydrate >> we're a marketing beast we're very competitive and we know how to connect to the consumer and that's the thing i feel gives us that edge we're number two in our category and we only like being number one. so being in business with us, this is, number one, we're not just celebrity endorsers we have skin in the game we're investors. we're owners >> is this for endurance athletes is it for high performance athletes or just guys and gals on the street >> it's for everybody. >> i would say light performance. we look up to athletes but us as just individuals, we go through so much, and being conscious of what we put in our bodies is something that i think is on everybody's minds right now. >> you guys must get pitched investment ideas i would imagine all the time, given your platform let me ask you a question. how did you -- it just worke

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