what's fascinating is how sean eldridge is going about running.ity so he's creating jobs there and -- with his firm and then goes out and uses that as part of his campaign platform. so it is a new way to get to know the community. he also has invested in big-time polling, public relations firms. testing the limits of how much you can spend in one house race. >> i love how you guys put it in the piece. sean eldridge is making all of that look quaint, talking about traditional campaigning. putting up 30-second ads and raising a lot of money. he doesn't have to given who his husband is, the facebook founder. what are his prospects? >> we have a 27-year-old running against a 49-year-old incumbent who tries to -- chris gibson who tries to dismiss him as a "nice young man" who doesn't know much about the district. but the challenge for sean eldridge is how do you break through this big money spending and get to know the district? how do you get people there to know you as a person? he puts a lot of photos up on facebook which won't surprise you. but the