involved there is no incentive for companies to do what consumers believe is the right thing i'm sebastian gaye i'm a i'm the father of a theory of economic valuation of companion animals providing an economic valuation for companion animals creates a formula which can then be used to fairly evaluate the worth of a dog or cat the main problem in devaluation of companion animals was the discrepancy that existed between the true value of a companion animal that veterinarians were giving you in case something happened to them and the amount of money that people were spending on their companion animals if settlements like the $1.00 in 2007 were not in the millions but instead in the hundreds of millions that alone would be a game changer for corporations who would be under serious pressure to prevent recalls at all cost i don't think the playing field has entirely changed but it might soon you know it takes a big case i think to to really change everything. susan text an error on the web site truth about pet food dot com. i was started teaching people about pet food before the website began about 2