the website, obviously, sechlt o, you want to come up high on the search engine results. >> you do. that has a lot to do with the experience you are creating on the website, making sure you are writing correctly, not in a secret way trying to trap the web crawlers. as long as you write properly about the things you want people to find and thinking about the terms they will be searching to find you, organically, that will start happening. social media, you are not really doing that. you want engagement and those quick, pify little statements, something that has a great picture. pictures aren't going to do anything for your seo. on facebook, people have a great response emotionally to that picture. >> it goes back to predictable versus surprising. on the website, to have good seo, you want good content that people are looking for and expecting. it all wraps together. also, surprising, an engagement fits together on the social media. >> they shouldn't be twins but your website and social media should be related. you don't want to feel like it is an entirely different brand when you go