or for more let's bring in neil's seebach he's an old printer and digital strategy consultant joins us from hamburg say back retailers are opening their stores again but sales are sluggish to say the least they expect businesses to bounce back. unfortunately i do not think so we will never go back to the free normal because consumers have learned to drastically different behavior they're now relying on the line shopping they have and the payment details they have learnt. to shop from home and i don't think that this is a temporary learning this is a permanent learning that will stay with us. should retailers be using the pandemic as an opportunity to digitalize to move more of their trade online. i think it's either that or insolvency so yes they definitely need to work on it and those that have been devised before i think are in now going to be pressured to do so but unfortunately for a lot of them it is too little too late and they're crisis has now really shown the weakness of the retail or stationery retail only business model what lessons do you think companies can learn from this

question maybe the answer is both here to help us sort it all out is radio talk show host steve gruber seebach i'm a poor glad to have you sir steve good to be here thank you so much for the invite all right well this comes up at least in my mind because and the last. now the former head of n.b.c. news and m.s.n. b.c. penned an opinion piece talking about how journalism in his view is under attack in various ways the coronavirus he cited the confrontations with the president and reporters at his news conference this like this one with n.b.c.'s peter alexander watch that americans were scared i guess nearly 200 dead 14000 you were said millions as you witnessed who are scared right now what you say to americans who are watching you right now who are scared i say that you're a terrible reporter that's what i say to the president we're just i think it's a very nasty question and i think it's a very bad signal that you're putting out to the american people the american people are looking for answers and they're looking for hope and you're doing sensationalism and the same with n.b.c. and. without