from seeingre is how research was happening in mostly the academic world will resolve his clusters of studies these clusters of studies going on. thinking about the 10 years ago, you would see these little studies being funded by the nih. they were typically underpowered and we were not able to get enough people enrolled or get enough information or get grants large enough to fund. a lot of that is what has led to become founding of the personal to the base company. a whole new way of doing genetics research by doing it through crowdfunding and crowdsourcing. that was before we had things like kickstarter. it was a logical way to approach a problem that was not been solved fast enough. forward to the genetic opportunity. while i was still there, i started thinking about all the other data we have in us, on us and around us. the wearable space starting to muild their years ago -- boo five years ago, it is a logical that each person should be able to own their own data. we have the ability to tap into this with wearables and sensors and auditors. why don't we try -- monitors. why don't