. >> reporter: when seldon searched last year to find a place to feel at home in philadelphia, he foundn option he liked and contacted the property owner. >> when i went to request it, he got back to me next morning, saying the space was unavailable. >> reporter: hours later seldon says he saw the same ad still visible for other travelers to book. >> normally when a place is filled, it won't show up, you know, as available on there. >> reporter: keep in mind your airbnb kprofile shows your face. seldon got creative and created two fake profiles using the faces of a younger, older white man. >> subsequently he accepted both of them. >> reporter: he believes he was denied because of his race. he reached out to airbnb as soon as it happened but didn't get a response until months later after his story went viral online. >> people would say, can't you do whatever you want with your private home? the fact is he opened it up to the public and the law is once you do that, you're not allowed to discriminate. >> reporter: when seldon confronted the property owner he got this response. "it's a dis