instantly sellin online. the original off the rack price was $2,095. the sunny shade is the color of the moment. j. lo rocked the golden globes in a mustardy hue. >> more unpredictable. >> i think i kind of have my signature style. kind of classic and sexy and feminine. you know, and i stay in that circle. >> that number won her our best dressed award. >> thank you so much. i saw this on tv the other night. >> today j. lo was basking in the success of her show "shades of blue." it's that particular golden shade that's setting the trend. >> the shades of yellow. shades of blue. shades of >> anothe star that looked like she got memo is trish regan. she'll be moderating the undercard on the republican we joined her behind the scenes at fox business network where she's balancing being in charge of this whole big event with being a mom. >> you're not allowed to have candy. >> i will show you -- >> can i talk in the microphone? >> with three kids she's like a lot of women doing it all. >> i try to make sure when i am with them, i'm 100% with them. the realit

promotion, death wish became a quick hit in the online marketplace and is now a best seller on amazon. (11:36:40 michael brown) "i started with just sellin' a bag of-- about-- about a bag of coffee a week. and now we're selling upwards of a 1,000 pounds a day."and that was all before this - (nats: super bowl ad) winning a small business contest for a super bowl ad - sponsored by intuit quickbooks. (11:25:44 michael) "it's gonna fast forward us about ten years down the road in about 30 seconds."(11:26:00 michelle) "(laugh) literally." (11:26:01 michael) "(laugh) literally 30 seconds." (11:26:04 michelle) "so here's the big question. can you handle it?"(11:26:09 michael) "on my own-- with my small, nine-person staff? probably not." while michael ramped up production - which included enlisting more roasters in the region...(nats: mtg in ca) ...a team from intuit quickbooks and rpa advertising set out to produce the 30 second super bowl ad. (10:36:35 spokes) "death wish coffee is really a revolutionary brand and the ad brings to life the spirit of that brand."(11:36:58 michelle) "so after this commercial, how many-- how many bags of coffee d